The video revolution is upon us. Basically, Tictoc, a video platform with over 1 billion active users, has changed the game forever. Now all the other players are following suit, rapidly moving users across to video-focused features like Instagram reels, Facebook stories, and YouTube Shorts.
Forbes has released a statement saying that video, will be at the forefront of all social media’s focus for the foreseeable future. They warn that we ignore this at our own peril.
Here are some more crazy stats. 1 – 86% of top-tier businesses use video as their primary marketing tool, 2 – 82% of the global internet traffic comes from streaming videos and downloads, and 3 – companies who use video will grow revenue 50% faster than non-video users! In short, to stay relevant, video needs to be your driver.